Monday, February 22, 2010

Twitter Vs Google Buzz

Twitter vs Google Buzz Microblogging

Google Buzz microblogging is new, but Google Buzz may be the killer microblogging tool to Twitter.

  • Twitter is a single feature tool which may be too simple.
  • Friendfeed may be too complicated to new users on social microblogging.
  • Google Buzz may have just enough features to become the right microblogging tool.

Twitter vs Google Buzz (Pros’ Comparisons)

Twitter’s Pros:

  • Twitter has built an early lead with an estimated 75 million user base, most of those are technology and media savvy influencers.
  • Twitter.com is simple and easy to use, and is a single-purpose site.
  • Twitter’s key feature is to allow retweet with one click.
  • Twitter has plugins connecting to social networking sites including Facebook and LinkedIn, and blogging platforms like Wordpress blogs.
  • Bing search engine has a vertical search channel, Bing Twitter, that ranks Twitter’s Tweets.

Google Buzz’s Pros:

  • Google Buzz started with an estimated 100 million active Gmail users. If Google can quickly convert Gmail users and Google’s web search users to Google Buzz’s user base, Google will be able to monetize through Adsense / advertising.
  • Google Buzz is a light version of Friendfeed, but offers more features than Twitter (Google Buzz Beginners’ Guide to Microblog). Google has a talent pool of engineers who will continue improving and integrating Buzz with Google web search, Chrome, and mobile devices.
  • Google Buzz has no characters limitation on any Buzz posts.
  • Google Buzz allows geo-location microblogging.
  • Google is the search engine that sets the algorithm on how microblogging messages like Buzz/Tweets/Re-Buzz/Retweets are ranked in the search engine results pages.

Twitter vs Google Buzz (Cons’ Comparisons)

Twitter’s Cons:

  • Twitter allows a maximum of 140 characters per tweet (or post).
  • Twitter’s simple features may have led Twitter to become a status update tool or a commodity, as most Twitter users are only posting “status updates”.
  • Twitter’s easy-to-use features can easily be replicated.
  • Twitter has started to show slower user growth rates. Large portion of Twitter users are inactive.

Google Buzz’s Cons:

  • Google Buzz is a similar to Google Wave which was previously launched by Google and is a confusing tool/service to Google Buzz.
  • Google hasn’t had real success developing any killer online social tools including Orkut, Google Friend Connect, and Google Wave.
  • Google Buzz is not integrated with Facebook.
  • It takes more than 1 click to “re-buzz” someone’s Google Buzz post.
  • Google may run into privacy issues by revealing too much user personal information, including showing users’ geo-locations