Today the popularity of Internet advertising is growing every day. This growth is understandable and obvious because the advertising on the Internet itself – is still a young field, but it is gaining popularity and interest among companies for which a point of honor is to have a representation in the Internet – a web page and, of course, advertising.
Popularity of Internet advertising
The results of the studies proved that the audience, located on the Internet, includes 2 times more people with higher education than they are for the whole country. In addition, 48% of Internet users have high purchasing power, another 24% – purchasing power above average. In general, the Internet visitors are people aged between 25 to 34 years (44%), and youth from 15 to 24 years (34%). Many of the first group are qualified specialists.
A significant factor of advertising online is its low cost compared with advertising in other media. Another distinguishing feature of Internet advertising is its full informative nature, with other words, clicking on the link, the potential client has the opportunity to receive an unlimited amount of information, moreover, he can leave questions to which will receive answers.
Advantage of Internet Advertising
A great advantage of the immense Internet space is its wide coverage of target audience which can receive advertising, and can be separated in groups (by age, sex), by placing advertising on popular Internet portals for these groups.
Using the Internet, you can completely control the process of the advertising campaign. You can see the number of people who viewed the advertisement, the number of persons interested in the product. Without spending extra time and money, it is possible to receive this information daily, starting with the first day of the launch. Thus, in case of failure, we can immediately react with a replacement of banner, text, and remake the course of the campaign in our favor.
Of course, the most important advantage of Internet advertising for clients is that they can get complete information about products and services without leaving home. It takes less time and effort to find the correct things.
Community networks are less irritable and with great interest to advertising on the Internet, for example, than to television or radio advertising. They are attracted by design or innovative technology used, for example, in banners.
It is needed to move forward and keep the pace with the new technology without wasting time on old-style advertising campaigns, because Internet advertising and services promotion become more mature, efficient, interacting with the customers and bringing in the end profits.
Nowadays, in crisis conditions, many companies began to use Internet advertising, because of its transparency, lower cost and undoubted effectiveness.
The ability to automate the process of an advertising campaign and receive invaluable information is the unique feature of the Internet advertising, which provides the advertiser full and constant feedback and gives him the possibility to respond swiftly on the advertising services market.